New Arrivals✨

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'tis the season

Check off your Wi$h Li$t with with our holiday collection: Swiftie gifts, Taylor-coded holiday merch and fan favorites from every era!

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Swiftie Pet Bandanas

Your pup will never go out of style with our eras-inspired bandanas!

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In Our Cozy Era

We’ve got a blank(et) space, baby...and we'll write your name!

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"WELCOME TO THE ACOUSTIC SET!"

Surprise Song Collection

The tour might be over, but we'll never forget all the magic we made 🫶

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IN OUR FOOTBALL ERA

Go Taylor's Fiancé!

From subtle fan shirts to cute pet accessories, we’ve got everything you need for game day!

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For Your Wi$h Li$t

Soft Swiftmas Crewnecks

Super soft, ultra-giftable, and totally Swiftmas-ready.

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